YOUTH EMPOWERMENT THROUGH DIGITAL BRANDING AND MARKETING FOR PROBLEM SOLVING OF FARMERS IN TALUNREJO VILLAGE

Alfin Rohmatillah, Alfin Rohmatillah and Martha Laila Arisandra, Martha Laila Arisandra and Have Zulkarnaen, Have Zulkarnaen (2024) YOUTH EMPOWERMENT THROUGH DIGITAL BRANDING AND MARKETING FOR PROBLEM SOLVING OF FARMERS IN TALUNREJO VILLAGE. YOUTH EMPOWERMENT THROUGH DIGITAL BRANDING AND MARKETING FOR PROBLEM SOLVING OF FARMERS IN TALUNREJO VILLAGE, 01 (01). pp. 62-71. ISSN 3031-0849

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8.+ALFIN+(62-71)+-+PEMBERDAYAAN+PEMUDA+MELALUI+DIGITAL+BRANDING+DAN+MARKETING+UNTUK+PROBLEM+SOLVING+PARA+PETANI+DI+DESA+TALUNREJO+(Repaired).pdf - Published Version

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Abstract

This article describes the challenges faced by tobacco farmers in Talunrejo Village, Lamongan, related
to problems regarding modern marketing. Lack of knowledge about this matter results in limited
access to marketing products more widely. Young farmers in this village as the next generation of
agriculture and the economy are invited to participate in further marketing improvements. In an
effort to overcome this problem, you can implement a strategy for creating digital branding and
digital marketing through social media in the form of Facebook and Instagram. This research
contributes to the understanding of youth empowerment through digital branding and marketing to
overcome tobacco farming problems and provides insight into solutions that can be implemented to
increase farmer productivity and welfare.

Item Type: Article
Subjects: A General Works > AI Indexes (General)
Depositing User: ANTIS INTERNATIONAL PUBLISHER
Date Deposited: 11 Aug 2025 05:13
Last Modified: 11 Aug 2025 05:13
URI: http://repository.antispublisher.my.id/id/eprint/128

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