IMPROVING S3SHOP'S MARKETING STRATEGY THROUGH USING SOCIAL MEDIA AND E-COMMERCE

The purpose of the industrial visit to S3Shop was to observe and analyze S3Shop's marketing strategy using social media and e-commerce. S3Shop is a business that sells fashion products. Social media and e-commerce platforms have become useful tools for reaching a wider customer base and increasing sales due to advances in digital technology and increasing internet usage.
A qualitative, case study method was used in this research. The author conducted in-depth interviews with S3Shop managers and analyzed secondary data from the company's e-commerce and social media platforms. The results of the study indicate that utilizing social media platforms such as Instagram and Facebook, as well as e-commerce platforms like Tokopedia and Shopee, can help increase brand awareness, customer engagement, and product sales. Improving content, optimizing paid advertising, and developing customer service through e-commerce and social media are some of the recommended strategies. By implementing these strategies, S3Shop is expected to increase its competitiveness and grow.