PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

General background: MSMEs play a critical role in driving economic growth but often
face challenges in financial management and digital marketing, hindering their
competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many
small enterprises, struggle with low digital literacy, which impacts their ability to manage
finances and expand market reach effectively. Knowledge gap: Despite the increasing
push towards digitalization, there is limited research on the practical application of
computerized financial systems and digital marketing platforms in improving the
operations of MSMEs, especially in the food supply sector. Aims: This community service
project aims to enhance the financial management and digital marketing capabilities of
Razz Food Supplier Partner MSMEs through the adoption of digital tools for
bookkeeping and online marketing platforms. Results: The implementation of
computerized financial systems significantly improved partners' financial reporting
accuracy, minimized the mixing of personal and business funds, and enabled more
precise profit calculations. Additionally, the use of digital marketing platforms expanded
the market reach of MSMEs, enhancing their visibility and customer engagement.
Novelty: This research uniquely integrates digital financial systems and marketing
strategies tailored specifically to MSMEs in the food sector, providing practical solutions
for overcoming the challenges of low digital literacy. Implications: The findings suggest
that continued support for the digitalization of MSMEs can lead to substantial
improvements in their operational efficiency, profitability, and market competitiveness.
These insights contribute valuable recommendations for future community service
programs aimed at fostering the long-term sustainability and growth of small businesses
in the digital era.