Competitive MSME Strategy: Business Workshop, Halal Certification, and Digitalization in Kemasantani Village

Objective: Micro, Small, and Medium Enterprises (MSMEs) significantly contribute
to economic growth, employment, and community welfare. However, they face
persistent challenges in marketing, legality, and technological adaptation. This study
aims to enhance the competitiveness of MSMEs in Kemasantani Village through
structured interventions, including business workshops, halal certification assistance,
and digitalization strategies. Method: A participatory approach was employed,
involving direct engagement with MSME actors. Training sessions were conducted on
digital marketing, guided assistance was provided for halal certification, and digital
platforms were introduced to optimize business operations. Results: The intervention
yielded significant outcomes, with 85% of participants demonstrating an improved
understanding of digital marketing, 15 MSMEs successfully obtaining halal
certification, and 60% of participants recognizing the potential of the digital market for
business expansion. Novelty: This study provides an integrated model of MSME
development by combining digital literacy, legal compliance, and market expansion
strategies. The findings highlight the effectiveness of a participatory approach in
empowering MSMEs, offering a scalable framework for enhancing business
sustainability and competitiveness in similar rural contexts