The Effect of Non-Performing Loans, Return On Assets, Return On Equity, and Interest Rates On Stock Prices (Empirical Study of Financing Services Sub-Sector Companies on the Indonesia Stock Exchange for the 2019-2023 Period)

Objective: This study aims to determine the effect of non-performing loans, return on
assets, return on equity and interest rates on stock prices in financing service sub-sector
companies on the Indonesia Stock Exchange for the 2019-2023 period. Method: The
sample of this study were 12 companies in the financing services sub-sector listed on
the Indonesia Stock Exchange for the 2019-2023 period. This study uses a panel data
regression statistical analysis tool assisted by the Eviews version 13 program and
Microsoft Excel 2019. Results: The results of this study indicate that non-performing
loans (NPL) and return on assets (ROA) have no effect on stock prices. Interest rates
have a negative and significant effect on stock prices. On the other hand, return on
equity (ROE) has a positive and significant effect on stock prices. Novelty: There is no
explicit statement of novelty in the abstract. However, it can be inferred that the novelty
lies in analyzing the simultaneous impact of NPL, ROA, ROE, and interest rates on
stock prices specifically in the financing service sub-sector on the Indonesia Stock
Exchange over the 2019–2023 period, using panel data regression with Eviews 13.