MSMES RISES TO THE NEXT LEVEL WITH HALAL CERTIFICATION BY MUHAMMADIYAH BUSINESS ACTORS IN CANDI SIDOARJO BRANCH

Objective: This study aims to emphasize the crucial role of halal certification programs
in advancing micro, small, and medium enterprises (MSMEs) to the next level. MSME
development is an indicator of increased productivity, ensuring sustainable marketing.
Halal certification serves as an effective communication tool for consumers to identify
halal products, aligning with the mandates of Indonesian Law Number 33 of 2014 on
Halal Product Assurance. Method: The community service initiative was conducted in
the Candi District, Sidoarjo Regency, targeting MSMEs in collaboration with
Muhammadiyah Candi branch members. The program included two main stages:
socialization and assistance. Socialization sessions were held at Kedung Peluk Village’s
BUMDes and covered the Islamic perspective on halal, relevant regulations, the halal
certification application process via the information system http://ptsp.halal.go.id, Halal
Product Assurance System (SJPH) documentation, and practices to maintain product
halal status. Results: As a result of the initiative, MSME participants gained
comprehensive knowledge about the halal certification application process, familiarity
with the information system used for application, and the ability to prepare and manage
SJPH documentation to ensure their products' halal status. Novelty: This program
uniquely combines practical assistance and educational outreach tailored for MSMEs
in a specific local context. By addressing gaps in awareness and procedural knowledge
about halal certification, the initiative not only bridges informational divides but also
empowers MSMEs to align with national halal product assurance regulations
effectively.